Beauty has been redefined over the years, with increased demand for quality makeup products, innovative skincare treatments, and of course – an all-inclusive approach to the standard of beauty. In recent times, more and more brands are pushing the boundaries and redefining beauty through body-positive and inclusive trends, proving that beauty can come in different shapes and sizes. In this article, we take a deeper look into this newfound culture of embracing beauty in all forms, and the impactful trends that have helped to shape our world.
1. Embracing Diversity: The Evolution of Beauty
In modern times, the definition of beauty has shifted away from the familiar ideals of perfection, and instead has begun to recognize the unique diverse beauty of all individuals.
Even with this evolution in thinking, beauty can still mean completely different things to different people — it is a very personalized concept. No matter age, race, gender, culture, weight, or body type, people from all walks of life seek to feel beautiful in their own skin.
Beauty is not one-size-fits-all. It transcends cultures and ages, wherein everyone has their own unique take on feeling beautiful.
- Makeup. Makeup has become an incredibly effective means of allowing expression and choice in an individual’s beauty. It spans a broad range of effects, from the artistry of theatrical makeup to the individual expression found in everyday styles.
- Clothing. People have found empowerment in clothing that transcends the changes they have made to their bodies, allowing them to express themselves rather than pigeon-holing themselves to a societal expectation.
- Hair. Hair has been a big topic in this discussion, as it has become a way to express oneself beyond what societies expect of people. Bold hair styles and colors are becoming a norm for people of all genders, and is viewed with increasing acceptance.
- Beauty modifications. Things such as plastic surgery, tattoos, piercings, and cosmetic surgery have become a popular choice for individuals wishing to embrace their unique sense of beauty. Customized beauty modifications have been embraced with acceptance, and individuals are encouraged to choose the best options to embrace their natural beauty.
The beauty industry continues to expand and evolve, embracing the diversity of individuals and providing more options than ever to show off their unique styles. With an ever-broadening range of individual expression and beauty, self-expression is no longer held to a single beauty standard.
2. Spotlighting Inclusive Beauty Practices
Beauty comes in all shapes, sizes, and colors – and no two people are exactly alike. That’s why it’s important to look for beauty that is inclusive of everyone and celebrates these unique differences. By focusing on celebrating beauty of all types, we can create an environment that is more accepting and understanding.
One way to spotlight inclusive beauty practices is by using more diverse models in ads and media. Instead of using the same faces you see in every magazine or website, look for models that represent different ethnicities and body types. Not only does this help to promote a sense of inclusivity, but it also sends a message that beauty truly comes in all kinds of forms.
Highlighting Brands That Promote Diversity
It’s also important to highlight brands that aggressively promote diversity and inclusivity within their beauty products. Look for companies that offer an extensive range of shades to accommodate different skin tones, or those that make accessories and makeup that are accessible to a variety of genders and ages. Some examples include:
- Fenty Beauty by Rihanna – 40 shades of foundation.
- Dove – has a wide range of products for more diverse skin tones and hair types.
- Au Naturale – specializes in natural and vegan-friendly skincare products.
- Milk Makeup – provides products for all genders and ages.
By , we can create an environment that is more inclusive of everyone and highlights our natural differences. Not only can this help to foster a greater sense of community, but it’s also a great way to celebrate beauty in all its forms.
3. Making Room for Body-Positive Beauty Trends
The world of beauty is a wonderful place, allowing everyone to express their individual style in whatever way they see fit. But the industry isn’t always the most body positive or inclusive. Luckily, times are changing and we are seeing more and more body-positive beauty trends pop up on the scene.
More Options for Different Body Types, for instance, is a fabulous trend that is allowing people of all shapes and sizes to find clothing and makeup products that work perfectly for them. Whether you’re petite or plus-sized, this trend is making sure that there are more diverse options available for everyone. It’s also encouraging designers to focus more on the needs of all body types, rather than simply creating one-size-fits-all collections.
More Representation of Real People is another significant body-positive beauty trend. Rather than relying on airbrushed models and actors, brands are now using real people to represent their products. This is true for campaigns, commercials, and lookbooks. From transgender models to plus-sizes to people with disability, beauty brands are paying more attention to diversity and inclusivity. This is allowing people to see more pictures of someone that looks like them, creating a more relatable advertising experience.
Body-Positive Language is the third and final body-positive beauty trend that is worth noting. The messaging associated with beauty and fashion is just as important as the products themselves, and beauty brands are starting to take that concept seriously. Words like “flawless” and “slim” are out, while terms like “unstoppable” and “confident” and “beautiful” are in. This shift in language is moving the industry away from a negative mindset and toward a positive one.
When it comes to body-positive beauty trends, there’s plenty to be excited about. Companies are doing more to make sure that all body types are represented in their products and advertising, which is fantastic to see. It’s all about feeling confident, powerful, and comfortable in your own skin, and these trends can help make it happen.
4. The Growing Demand for Representation in the Beauty Industry
The beauty industry has become significantly more diverse in recent years, with a greater focus on representing people of all backgrounds. This trend has been largely driven by increased demand from consumers, who are looking to see themselves represented in the products they purchase.
A broad cross-section of society now uses makeup, hair care, and skincare products, and they are demanding to see their communities represented. This is why many of the top beauty brands have started to launch products specifically tailored to different ethnicities. For example, Fenty Beauty has released a wide variety of skin shades to accommodate people with different complexions, and Maybelline has recently launched an Asian-inspired makeup line.
The demand for representation has also led to an increase in the number of influencers from diverse backgrounds in the beauty industry. Many influencers are now using their platforms to share their experiences with different product lines and offer advice tailored to specific audiences. This has allowed brands to reach audiences that they may not typically have access to, which can result in higher sales.
- Consumers are looking for diversity in the beauty industry: Consumers are looking for products tailored to their specific backgrounds and personalities.
- Brands are responding to this demand: Many beauty brands have started to release products specifically tailored to different ethnicities and skin types.
- Influencers have become increasingly important: Influencers from diverse backgrounds have been able to reach new audiences and help brands connect with consumers.
The demand for representation in the beauty industry is only going to grow as companies respond to the consumer demand for diverse products and services. This trend is likely to open up more opportunities for people from diverse backgrounds to break into the industry and start their own businesses.
The term ‘beauty’ is no longer limited to one particular definition; it is preparing to embrace a wide array of beauty standards. The rise of inclusive and body-positive beauty trends is a step in the right direction towards a world free of judgement and beauty double standards – a world where everyone can feel beautiful and empowered to be their own unique self.
